In this episode of Cigar Court, hosts Frank Herrera, Barry Stein, and Skip Martin engage in a lively discussion about the current state of the cigar industry, focusing on trade shows, pricing dynamics, and consumer behavior. They explore the impact of COVID-19 on cigar consumption, the complexities of cigar production costs, and the role of marketing and packaging in pricing strategies. The conversation highlights the challenges faced by manufacturers and retailers in a changing market, emphasizing the importance of understanding value from a consumer perspective.