What is a harbinger customer? Are these the customers you want for your cigar brand? On today’s episode we look at whether some customers pick products that are destined for failure.

The Cigar Authority is a member of the United Podcast Network and is recorded live in front of a studio audience at Studio 21 Podcast Cafe upstairs at Two Guys Smoke Shop in Salem, NH and as always you can find many of the cigars we discuss at https://www.2GuysCigars.com/.