Every year new cigar brands are born, and every year established cigar brands vanish out of existence. And it seems like a lot of great brands fall off the shelves of cigar shops everywhere. So what exactly is it that makes a brand stick? During this episode, we’ll discuss the DNA of cigar brands and what keeps their hearts beating for generations. My name is Tim and I’m the host of this show, but YOU are the co-host. Your comments will drive the conversation. So light up something special, grab a drink to pair, and drop your cigar comments and questions.