Meet Joanna Slupczewska, Partner & Marketing Manager at New Native (that owns the famous lablab.ai.)

In this episode, we talked about New Native and their initiatives like lablab.ai hackathons and the accelerator program, Lablab Next. We focused on the important topics of marketing and community building, specifically how to attract thousands of participants from around the world to these hackathons. We dove into various strategies and tools used:

• Newsletter: A vital tool for reaching out to potential participants.
• Content Creation: We discussed the large team involved in writing and producing tutorials and learning materials. 
• The Discord Channel: The main point of contact for participants, with dedicated channels for each hackathon.
• Matchmaking/Team Formation: A website that helps participants form teams effectively.
• Mentoring: The role of mentors in guiding participants through the hackathon process.
• Event Formats: The mix of online, hybrid, and onsite events to engage a global community.
• Social Media Marketing: An analysis of which platforms work best for promoting hackathons, including LinkedIn, Instagram, YouTube, Twitch, and others. We highlighted Twitch for its effectiveness in live streaming events.
• Certification: The importance of providing certificates to participants as a form of recognition and achievement.
• Feedback: The value of gathering feedback from participants and providing API feedback to tech partners.