This episode features the fabulous Cillian Bracken-Conway. Cillian is the Web Marketing Manager at eDesk. Cillian runs through his diverse history in digital but lands on SEO as his main area of expertise. He talks about his attention to detail in technical SEO. Giving a breakdown of some of the advanced areas in technical SEO for example canonical tags and pagination. Staying ahead of Schema can be a strong business strategy.  He highlights screaming frog as his go-to SEO tool, ahrefs, search console and then story chief for his content management. Twitter, BrightonSEO and Search Engine Journal/Land as sources for new information. Lastly, we talk about the current landscape of the SEO market and Cillian discusses the challenges and potential within. This episode is perfect for anyone wanting to understand technical SEO at an advanced level and learn from an expert in this field.