One week after declaring March Madness "the greatest playoff system," Emory Professor Mike Lewis recants his opinion. With Mike's Illini out earlier than predicted, he and co-host Doug Battle discuss the inevitability of loss in sports and how disappointment affects fandom.

Don't miss our upcoming webinar with Sid and Ann Mashburn on Thursday, 3/25. We'll be discussing how brands can create fandom and much more. Register at fandomanalytics.com.

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