Living It Loud

Cindy Sisson


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This week on LIVING IT LOUD: 🌟 Meet Cindy Sisson — Executive Director of Women in Motorsports North America (WIMNA), a nonprofit empowering women across all motorsport disciplines.

With an incredible career spanning roles at Roush Racing, the LPGA, Gatorade, and more, Cindy has raised over $60M in sponsorships, co-produced award-winning documentaries celebrating women racers, and helped launch major motorsport and charity initiatives — including the Kyle Petty Charity Ride Across America.

From working the 1984 Olympics to leading national foundations and producing museum exhibits, Cindy continues to champion inclusion, innovation, and opportunity in every lane of motorsports. 🏁✨


Tune in live each week at 8am MST on Wednesdays (re-air at 6pm MST on Fridays) on AM 1220 KLDC for new interviews with amazing guests from across the country as they share their unique stories because…….EVERYONE has a story!

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Living It LoudBy Tami Bandimere