Insights, Marketing & Data: Secrets of Success from Industry Leaders

CINT - Heather Hughes (VP, Connected Data, Global). Are your ads really working? Connecting the data dots; ensuring consumer privacy; navigating cultural differences for global solutions.

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Wonderful to talk to Heather Hughes, VP Connected Data (Global) at CINT, talking through the solutions, challenges and likely future progression of ad-effectiveness research. 

This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at [email protected]

 In this episode we cover:

  • Heather's pathway
  • Working & setting up businesses in China
  • Pulling data strands together for holistic perspective
  • Building lookalike audiences & feeding DMPs
  • Getting consumer consent & encouraging transparency in usage
  • Dealing with cookie deprecation
  • Encouraging women into ad-tech & research-tech
  • Tips for those coming into the industry

Heather's books/ media recommendations: 

THE ART OF INTELLIGENCE: LESSONS FROM A LIFE IN THE CIA'S CLANDESTINE SERVICE.  Henry Crumpton.

THE GREAT BRITISH BAKE OFF.  

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]



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Insights, Marketing & Data: Secrets of Success from Industry LeadersBy Henry Piney
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