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October 17, 2022

CINT - Heather Hughes (VP, Connected Data, Global). Are your ads really working? Connecting the data dots; ensuring consumer privacy; navigating cultural differences for global solutions.

44 minutes

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Wonderful to talk to Heather Hughes, VP Connected Data (Global) at CINT, talking through the solutions, challenges and likely future progression of ad-effectiveness research.

This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at [email protected]

In this episode we cover:

Heather's pathway
Working & setting up businesses in China
Pulling data strands together for holistic perspective
Building lookalike audiences & feeding DMPs
Getting consumer consent & encouraging transparency in usage
Dealing with cookie deprecation
Encouraging women into ad-tech & research-tech
Tips for those coming into the industry

Heather's books/ media recommendations:

THE ART OF INTELLIGENCE: LESSONS FROM A LIFE IN THE CIA'S CLANDESTINE SERVICE. Henry Crumpton.

THE GREAT BRITISH BAKE OFF.

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