Hey look – a customer is showing up at your company’s online web site.  

They took a look at the company’s catalog. Now they are placing an  order. Are they a real customer? Are they a bot? Will they ever actually  pay you? 

As the person with the CIO job it is your responsibility to evaluate your online customers. In order to make this happen, you are going to have to come up with a new type of metric that will allow you to determine if your customer can be trusted.