As the person with the CIO job, you have a lot on your plate. 

You are  the one who is responsible for securing the companies network, you have  to roll out new servers and storage, and you have to worry about getting  everyone to reset their passwords every 90 days. However, it turns out  that you are also responsible for something else that you may not be  aware of: the usability of your company’s web site. Sure we all take a look at the website to make sure that it’s running ok. 

However, it turns out that you need to take a look at it through the eyes of an older visitor.