Long gone are the days of incessant cold calling or three-martini lunches to close a sale. A new crop of Gen-Z salespeople are turning to what they know better than any other generation: social media.  

It’s a new tactic known as social selling. Inc. writer Annabel Burba explains to senior editor Rebecca Deczynski how the economy led to this, and the ins and outs of what makes a good social selling plan.