Today's episode is about the application of circular economy to the world of ceramics.

Our guest Shashank Nimkar (https://www.linkedin.com/in/ssnimkar/), founder of Earth Tatva (https://www.earthtatva.com/) is trying to solve the problem of hundreds of tons of post-industrial ceramic rejects that occupy our landfills each year. Archaeology has shown us how ceramics stay put and take years and years to biodegrade, therefore causing a menace to both natural & industrial ecosystem.

Earth Tatva's solution reduces mining for raw materials, for ceramic manufacturing by 60 % . Their technology recycles fired ceramic waste, under a closed loop, zero waste, manufacturing process.

Shashank says that their product is 35% stronger and highly energy efficient when compared to industrially manufactured ceramics.

Join us in a conversation with Earth Tatva and understand their journey into circularity.