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Circular Design Makes The World Go Round | Tim Binnion, Expert
In Episode 5 of EcoSparks, we are joined by Tim Binnion, the founder of (better)labs, and notably the first to combine product design and engineering with sustainable and circular innovation in China. Tim shares everything from his experience as the founder of a sustainable startup in China to the potential of circular design for creating a better planet, along with entrepreneurial lessons for young entrepreneurs!
Time Stamps:
02:11 What actually is circular design? Has it something to do with drawing circles?
04:43 How can we make the shift as individuals and companies to a circular mindset?
06:41 What is emotional durability and why does it matter?
11:10 Tim's top circular brands
14:01 So..what does Better(labs) do?
15:37 How can we make a circular business model? Tim’s future plans for (better)labs
16:38 What is it like being the founder of a sustainable startup in China?
19:21 The potential for circular design to be incorporated into exhibitions and pop-ups
22:01 As individuals, how can we reimagine the use of our objects and be more mindful of our impact?
25:31 The biggest differences in China’s sustainability evolution over the 15 years Tim has lived there
27:06 Is it truly fair to blame China for mass production and consumption?
27:36 How different is Australia in sustainability?
29:51 ESG programs and carbon reduction goals
32:11 Marketing a sustainable company in China without saying the ‘S’ word
35:56 Tim’s “better” definition of sustainability
38:01 The Ellen McArthur Foundation as a resource and how we can increase our understanding
42:11 Tim’s sustainable future defined by no waste
Contact Tim
Linkdin : https://www.linkedin.com/in/timbinnion/
Company Webiste: https://www.betterlabs.cc/
Follow EcoSparks
LinkedIn: wediscoverecosparks
[Producers]
Host: Ella Taylor
Guest: Tim Binnion
Editors (s): Ella Taylor, Zoe Zhang, Kay Xu
Designer: Zoe Zhang
Music: Aileen Zhao
[Join us]
We invite interested and passionate candidates for both interviewer and interviewee roles. So what are you waiting for? To reach out, share a copy of your updated CV and the reason why you are interested at: [email protected]
View all episodes
By WeDiscover
In Episode 5 of EcoSparks, we are joined by Tim Binnion, the founder of (better)labs, and notably the first to combine product design and engineering with sustainable and circular innovation in China. Tim shares everything from his experience as the founder of a sustainable startup in China to the potential of circular design for creating a better planet, along with entrepreneurial lessons for young entrepreneurs!
Time Stamps:
02:11 What actually is circular design? Has it something to do with drawing circles?
04:43 How can we make the shift as individuals and companies to a circular mindset?
06:41 What is emotional durability and why does it matter?
11:10 Tim's top circular brands
14:01 So..what does Better(labs) do?
15:37 How can we make a circular business model? Tim’s future plans for (better)labs
16:38 What is it like being the founder of a sustainable startup in China?
19:21 The potential for circular design to be incorporated into exhibitions and pop-ups
22:01 As individuals, how can we reimagine the use of our objects and be more mindful of our impact?
25:31 The biggest differences in China’s sustainability evolution over the 15 years Tim has lived there
27:06 Is it truly fair to blame China for mass production and consumption?
27:36 How different is Australia in sustainability?
29:51 ESG programs and carbon reduction goals
32:11 Marketing a sustainable company in China without saying the ‘S’ word
35:56 Tim’s “better” definition of sustainability
38:01 The Ellen McArthur Foundation as a resource and how we can increase our understanding
42:11 Tim’s sustainable future defined by no waste
Contact Tim
Linkdin : https://www.linkedin.com/in/timbinnion/
Company Webiste: https://www.betterlabs.cc/
Follow EcoSparks
LinkedIn: wediscoverecosparks
[Producers]
Host: Ella Taylor
Guest: Tim Binnion
Editors (s): Ella Taylor, Zoe Zhang, Kay Xu
Designer: Zoe Zhang
Music: Aileen Zhao
[Join us]
We invite interested and passionate candidates for both interviewer and interviewee roles. So what are you waiting for? To reach out, share a copy of your updated CV and the reason why you are interested at: [email protected]