This episode sheds light on the role of circular economy in the fight against climate change. How big of a change could a circular model make, and what does Finnish footballer Teemu Pukki and Norwich City FC have to do with all of this? Sitra’s circular economy project director, Kari Herlevi, and plastic recycling researcher from Portsmouth University, Prof. John McGeehan, illustrate why we need smarter economic models in the future.