On this episode of The Lou Stokes Podcast I am talking to the wonderful Cynthia Power, an expert at helping apparel brands navigate and operationalise resale and reuse. We discuss Cynthia personal journey with sustainable and circular fashion plus her professional background. We chat about thrifting and vintage shopping as consumers and why quality is more important than quantity. Cynthia talks about why a circular business model is so powerful for businesses to incorporate into their strategy and why not just brands should be adapting to it, but also consumers want to be considering the circular economy. We discuss how brands can navigate and position themselves in this space and the different challenges and benefits from creating resale/reuse programs plus her vision for the future of fashion and so much more....

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To learn more about Cynthia Power check out her website: www.moltevolte.com