Lead with Purpose

Circular Packaging


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On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about plastic packaging & why it’s important.

KEY TAKEAWAYS

  • Circular packaging minimises waste & could reduce your waste processing costs. If you reduce the packaging you may also reduce the cost of initially creating the packaging. It also reduces your environmental impact & aligns your brand with sustainability which resonates more strongly with today’s conscious consumers.
  • Nearly 80% of plastic packaging ends up in landfills or the environment, wherever you go you can almost guarantee seeing some form of plastic packaging somewhere. Circular packaging aims to break this cycle by creating a closed loop system where materials are being reused, recycled &/or composted more thoroughly. 
  • Audit the packaging the you use in your business. Whether you’re a brand producing products or a service-based business, you are more than likely still using some kind of plastic packaging. Can your packaging materials be recycled? Are they contributing to the plastic problem?
  • Explore sustainable materials & consider alternatives like compostable plastics or move away from plastics to recycled paper or even more innovative materials like mycelium-based packaging.

BEST MOMENTS

‘The equivalent of a garbage truck of plastic enters our oceans every single minute of the day.’

‘Circular packaging is not a trend, it’s an essential step towards a c leaner and greener future.’

‘Design for the circular economy by working with your design team to create packaging that is easily recyclable or repurposed.’

‘Make sure that you’re looking at your packaging lifecycles as well as the product’s when you’re first designing your product & talk to your suppliers to let them know you want to use sustainable alternatives to plastic.’

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers & to contribute to positive change in both people & planet.

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Lead with PurposeBy Tze Ching Yeung

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