Built for Earth

Circular, Sustainable Building Products | Adital Ela - CEO & Founder of Criaterra Earth Technologies


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Criaterra Earth Technologies is developing construction products through a process that uses 90% less energy and emits 80% less carbon than traditional methods. The Israel-based company has developed manufacturing technologies which replace the conventional energy intensive kiln-firing processes. Criaterra’s products are as strong as concrete, have 6x the thermal insulation, and yet create a fraction of the environmental impact.

Adital Ela, an industrial designer and impact entrepreneur, is the CEO and Founder of Criaterra. Prior to founding the company, she studied the field of sustainability for over 20 years, was a senior design lecturer at the Holon Institute of Technology, and a TED fellow. She continues to serve on many expert panels in the world of sustainable development.

In this episode we cover...

  • What inspired Adital to found Criaterra
  • What makes cement so bad for the environment
  • Criaterra's 100% natural, recyclable, and biodegradable material
  • Criaterra's current operations and development
  • Challenges facing Criaterra as they scale
  • Adital's journey as a female entrepreneur
  • Adital's advice for the next generation of climate leaders
  • Adital Ela, the improvisational dancer
  • Connect with us:

    Instagram | Twitter | LinkedIn

    Episode Recorded on March 22, 2023

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    Built for EarthBy Samuel Beskind

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