Authentic Influence

Cisco CMO Karen Walker on the Power of Possible

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On today's episode, we are joined by Karen Walker, Chief Marketing Officer at Cisco.

Specific topics to be covered in this episode:

  • How Karen has transformed Cisco's marketing function since becoming CMO in 2015
  • The importance of authenticity and purpose in B2B, including the differences (or lack thereof) between how buying decisions are made in B2B and B2C environments
  • Cisco's Bridge to Possible initiative
  • How individuals sharing their own stories is a more powerful message than something delivered directly from a brand -- with supporting metrics
  • How Cisco encourages and amplifies individual experiences within their content
  • What's next for the Cisco team
  • Karen's tips on how to become a more authentic marketer, no matter the buyer

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    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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