In this episode of the Channel Smart podcast, Janet Schijns speaks with Elizabeth de Dobbeleer and Jason Gallo from Cisco about why the Cisco 360 Partner Program is a channel-smart move for partners. They discuss how Cisco is evolving its partner ecosystem to reflect the realities of today’s market, shifting away from traditional resale models to a value-based approach that rewards capabilities, performance, and engagement. The conversation highlights how Cisco is leading with transparency by involving partners in the program’s development, allowing them time to adapt and optimize their strategies before the full rollout in 2026. With a 15-month phased transition, expanded incentives, and an $80 million investment in partner training, Cisco is ensuring that partners are equipped for success. The episode also emphasizes the importance of AI-driven solutions, managed services, and customer-centric innovation in the evolving IT landscape. Cisco’s commitment to collaboration, enablement, and long-term partner growth makes this program a prime example of what it means to be truly channel smart.

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