Don't bother trying to craft a potentially clever, funny and adorable email that you hope will tickle a security practitioner; it's simply not going to work. When it comes to security pitches, practitioners just want the facts. While humor is appreciated, a cold email pitch is not the time to showcase your creative writing skills. As always, the show is hosted by me, David Spark (@dspark), founder, Spark Media Solutions and Mike Johnson, CISO, Lyft. Our guest this week is Jeremiah Grossman (@jeremiahg), CEO, Bit Discovery. On this week's CISO/Security Vendor Relationship podcast, You'll discover that InfoSec truism and:

• 10-second security tip (do you have these security controls in place?).
• The correct pronunciation of CISO (and whether anyone cares).
• Consumers and activists issuing lawsuits in the name of GDPR and why that's a good thing for the future of GDPR.
• The increasing cost of breaches.
• A new method to get a security practitioner's time (Is the idea so crazy it will work? Or do we just need more crazy ideas?).
• How a security vendor helped me this week.

The written content for this podcast was first published on Security Boulevard.