The discussion in this podcast provides a comprehensive overview of asset and data security, focusing heavily on information as an organisation's most valuable asset. The podcast details the data life cycle—from acquisition to destruction—and stresses the critical importance of data classification based on sensitivity and criticality to determine appropriate security controls. Furthermore, the discussion explores the three states of data (at rest, in motion, and in use) and discuss various protection methods, including data loss prevention (DLP) solutions and the roles of key personnel such as data owners and custodians.