Selling tech solutions to Citigroup?

This podcast highlights current business strategies, industry challenges and technology priorities of the 3rd largest U.S. largest bank. Citi is navigating a complex industry landscape by simplifying itself and doubling down on areas of strength (global corporate banking, cards, wealth) while working to mitigate risks (regulatory compliance, cost efficiency). Success will depend on sustaining the transformation momentum and staying agile amid competitive and regulatory shifts.

This Citigroup podcast will be the best 17 minutes you could spend to drive more effective Account-based Marketing (ABM) and strategic B2B enterprise marketing campaigns.