One year later... Alaina and Chris kick off Season 2 with Trevor Silva of My Cluck Hut to find out how he's been doing since Season 1. 

How is My Cluck Hut's business since taking a stand against fascism? Have they lost business or grown? And how does Co-Founder and Content Creator Trevor Silva feel about it all? They discuss lessons learned, how Trevor is doubling down on even more values-driven content, and how My Cluck Hut has grown since November of 2024 when he posted his first "controversial" post. 

Plus, Trevor clues Alaina & Chris into an unbelievable scoop - they're the first to hear about Trevor's newest product with a jaw dropping angle and a celebrity partnership that will have you laughing, cheering him on and hopefully, very inspired to find the symmetry between your branding and your values. 

Follow Trevor on Instagram here https://www.instagram.com/mycluckhut

To find out more about Good Now, Alaina & Chris' brand strategy agency visit http://www.goodisnow.com 

In this episode Alaina & Chris unpack how Citizen Rebel came to be, how the show and their partnership has evolved over the past year, and they review consumer protest against brands in 2025 and highlight celebrities who are speaking out. 

Find Alaina & Chris at their branding and marketing agency, Good Now, for purpose-driven brands at http://www.goodisnow.com 

Season 2 is coming in January 2026! 

Alaina & Chris talk to Kenda Kistenmacher, founder or Kinda Kist Jewelry. Her political statement pieces: an IUD necklace, uterus necklace and safety pin necklace, have attract influencers to her brand while also raising money for their causes. She walks us through how she made the pivot into the political, and why. The episode also dives into marketing strategies to bring the political to life, while balancing the non-political messaging from your brand. 

Shop Kenda's Jewelry: http://www.kendakist.com 
Follow Kenda Kist Jewelry on Instagram: https://www.instagram.com/kendakistjewelry/

To connect with Alaina & Chris about their branding and marketing agency, or to see our brand archetype decks and Find Your Voice Cohorts visit http://www.goodisnow.com 

What if brands like McDonald's or Disney actually stood up for their values? Alaina and Chris go down a rabbit hole of imagining a world in which values trumped profits. And, Alaina updates Chris on the Portland Frog and new symbols for the movement that have emerged since their popular flag episode. 

Need branding or marketing? Visit Alaina & Chris' agency, Good Now: http://www.goodisnow.com
To join a Find Your Voice Cohort visit: http://www.goodisnow.com/classes

Connect with Alaina on LinkedIn
Connect with Chris on LinkedIn

This episode unpacks Chris' very first viral post and the trolls that followed. Alaina has trolls of her own, and one actually got to her this time. 

Listen if you'd like to learn how to manage viral posts and handle trolls with grace. 

Follow Alaina on LinkedIn: https://www.linkedin.com/in/alainashearer/
Follow Chris on LinkedIn: https://www.linkedin.com/in/christophervogel/
Learn more about Alaina & Chris' agency - Good Now - at http://www.goodisnow.com 

Every one of us has a role to play in the movement against fascism and hatred. In this episode, we dive into the inspiring journey of Beth Mathews, a graphic designer and activist who has been taking a stand for years.  

Beth shares her experiences working with refugees, her passion for vintage design, and her impactful projects like the Mom Bag initiative. We also explore how designers can use their skills for activism and the importance of speaking out against injustice. Join us for a conversation filled with creativity, courage, and community engagement.

Visit Beth at her website: http://www.bethmathews.com 

Subscribe to Beth's Substack: https://bethmathews.substack.com/

To find Alaina & Chris visit http://www.goodisnow.com 

Only 33% of Americans actually voted for Trump, an even smaller number are die hard MAGA supporters. So, how do you find customers who are staunchly anti-fascist and then attract them to your business? Turns out it's incredibly easy to do so with SparkToro. 
 
Join us for an insightful conversation with Rand Fishkin, the visionary behind SparkToro, a ground breaking audience research tool. During this episode we'll also explore the challenges and benefits of businesses taking a public stand. Drawing from his own experiences, Rand shares how authenticity and transparency can transform brand perception and foster deeper connections with audiences. Discover the delicate balance between risk and reward, and learn how Rand's approach to public discourse has shaped his journey in the business world. 

Connect with Rand Fishkin: 

LinkedIn: https://www.linkedin.com/in/randfishkin/
SparkToro: https://www.sparktoro.com

Connect with Alaina & Chris: 

Alaina's LinkedIn: https://www.linkedin.com/in/alainashearer/
Chris' LinkedIn: https://www.linkedin.com/in/christophervogel/
Good Now, Branding & Marketing Agency: http://www.goodisnow.com
Find Your Voice Cohorts: http://www.goodisnow.com/cohorts

What to do if you detest the idea of promoting yourself? Let alone taking a stand?

In this episode of Citizen Rebel, Alaina and Chris tackle Chris' absolute fear of publishing content and self-promotion. Alaina loves creating content and finds it a must to grow her business, Chris finds it utterly terrifying. Through her advice to Chris, Alaina offers surprisingly simple strategies to help you grow your brand and fall in love with your content.

Discover how to embrace your unique voice, overcome perfectionism, create content that resonates, and build a brand that reflects your true identity. Tune in for an empowering conversation that will inspire you to take action and confidently share your story with the world.

Need branding or marketing? Visit Alaina & Chris' agency, Good Now: http://www.goodisnow.com
To join a Find Your Voice Cohort visit: http://www.goodisnow.com/classes

Connect with Alaina on LinkedIn 
Connect with Chris on LinkedIn

Key Takeaways: 

1. Embrace Your Unique Voice: Alaina and Chris emphasize the importance of finding and using your unique voice to create content that truly represents you and your brand.

2. Overcome Fear and Perfectionism: They discuss strategies to combat the fear of self-promotion and the pressure to be perfect, encouraging listeners to publish content even if it feels imperfect.

3. Content as a Growth Tool: The hosts highlight how authentic content can be a powerful tool for brand growth, helping to attract the right audience and opportunities.

4. Practical Strategies: The episode offers practical advice on how to start creating and sharing content, including tips on managing overwhelm and finding inspiration.

5. Empowerment Through Action: By taking action and sharing your story, you can overcome publishing paralysis and build a brand that you love and that resonates with others.

How can we survive MAGA without completely disengaging? In this episode, Alaina and Chris meet with Psychotherapist Jay Karr to unpack our individual choices to either speak out against MAGA or stay silent. The three also discuss how to navigate individual responsibility vs. corporate responsibility.

The conversation also touches on the challenges of discussing politics in personal and professional settings, the impact of fear on self-expression, and the necessity of creative outlets. If you're feeling conflicted about your role (professionally and personally) within the current political climate – this episode is for you.

Find Jay at his therapy practice based in Columbus, Ohio. Reclaim Your Path - https://reclaimyourpath.com/

Need branding or marketing? Visit Alaina & Chris' agency, Good Now: http://www.goodisnow.com
To join a Find Your Voice Cohort visit: http://www.goodisnow.com/classes

Key Takeaways

• Finding your voice is crucial in today's political climate.
• Jay Karr transitioned from marketing to psychotherapy to help others.
• Political trauma affects individuals across the spectrum.
• Engaging with the MAGA movement requires psychological resilience.
• Balance in media consumption is essential for mental health.
• Conversations with family about politics can be challenging but necessary.
• Community support is vital for healing and growth.
• Workplace discussions about politics are becoming more relevant.
• Individualism can hinder collective healing and connection.
• Creative expression is a powerful tool for processing emotions.

In this episode, Michael Slaby discusses his journey from the 2008 and 2012 Obama campaigns to his current role at Murmuration, emphasizing the importance of civic engagement and the role of technology in building community. He also answers the biggest question on all of our minds: what can we all do today? What does America, and the world, need right now? The answer is easier to accomplish than you might think. 

Listen to this episode if you've always marveled at the Obama campaign's digital presence and wonder how they pulled it off. And keep listening if you'd like to learn what we can all do today to capture and create that same momentum, collectively and on an individual level. 

Follow Michael on Substack: https://7bridges.substack.com/
On LinkedIn: https://www.linkedin.com/in/mjslaby/
Visit Michael's website: https://www.michaelslaby.com/
Learn more about Murmuration: http://murmuration.org/

Need branding or marketing? Visit Alaina & Chris' agency, Good Now: http://www.goodisnow.com
To join a Find Your Voice Cohort visit: http://www.goodisnow.com/classes

Takeaways

- Michael Slaby's work has reshaped how movements build power in the digital age.

- The Obama campaign utilized innovative digital strategies to engage voters.

- Civic engagement is crucial for a healthy democracy and community.

- Social media has transformed the way people connect and organize.

- Current challenges in civic life require new approaches to engagement.

- Technology can be a powerful tool for community building.

- Murmuration aims to provide infrastructure for civic life and organizing.

- Building relationships over time is essential for effective organizing.

- Civic life should not be defined solely by elections.

- A majority of Americans desire a more inclusive and caring civic culture.

Chapters

00:00 Introduction to Michael Slaby

04:25 The 2008 Obama Campaign: A Digital Revolution

14:38 Reflections on Civic Engagement and Political Culture

17:41 The Future of Civic Life and Technology

26:32 The Power of Community Connection

27:39 Rituals and Civic Life

29:35 AI's Role in Society

31:07 Awakening Civic Engagement

32:20 The Nature of Change

38:30 Building a Stronger Civic Culture

43:24 Empowering Community Organizations