In the fourth episode of the City Interaction Lab podcast Stuart chats with Steve Bromley from Reach plc and author of the book 'Building User Research Teams'. Steve shares a number of insights on how best to build and run a user research team based on his 10 years of experience. In this informative chat Steve covers everything from winning over hearts and minds, to hiring staff and formalising processes. Along the way we also touch on the struggle facing news organisations in the digital era and how to publish a user experience (UX) book. 

If you are in the process of building a user research team then this is the episode for you.

City Interaction Lab Podcast is a series of thought provoking design focused interviews and opinions brought to you by City Interaction Lab and the Centre for Human-Computer Interaction Design at City, University of London.

Opening track: The Learning Experience, courtesy of Martin Eve. © Martin Eve.