CEO Stephanie Friedman joins The Localist to share how she's leading 128-year-old City Paper Company into a new era of tangible branding and national impact. She and host Carrie Rollwagen explore family business dynamics, intentional design and the power of merch that actually matters.

Mentioned in this episode:

City Paper Company

Cracker Barrel

Hard Rock Cafe

Spanx

Kendra Scott

Cafe Du Mode

Infomedia

Poppi

The Masters Tournament

Bromberg's

Truckworx

The Power of Moments

Unreasonable Hospitality

Who Moved My Cheese?