Chief Executive Andrew Carter is joined by Jake Nunley, City Specialist, and James Child, Head of Research, for ING Media, strategic communications specialists for the built world. They discuss city branding, how it's changing in a digital world and the implications of these changes for what cities do and should be doing. They also draw on findings from ING's flagship reports 'Most Talked About Cities' which look not at what cities say about themselves but what the world is saying about them.