CJ is gifted with the ability to study movements, the phenomenon that happens when imagination catches fire. In observing how they start, grow, and influence culture, he's discovered that all movements share one thing in common: a clear, meaningful, and memorable message. CJ helps brands craft these kinds of messages so people respond. His approach has been described as equally futuristic and sensible with a relentless determination to move results forward. Companies usually bring him in for a 1-day process called Movement Messaging or to help them improve their brand communications over several months. Some movements CJ has worked with are TOMS, The Salvation Army, Catalyst, The UN Foundation, People of the Second Chance, and The RED Campaign. Additionally, CJ speaks and writes on movement making and has been featured in publications like CBS Money Watch, MTV, VH1 and RELEVANT.