On this week’s episode, hosts Lisa Van Hook and Carson Horn are joined by CJ Elumbaugh of Batesville, Arkansas. As the owner and contractor at White River Custom Pools and rancher at C3R Farms, Elumbaugh oversees the day-to-day operations for her business and farm. In her role, CJ oversees all marketing, sales, financing and contracting functions at her business. Elumbaugh is just one of our many Women in Industry that feels the opportunity is endless for women in the modern construction and ag industries. Listen in to hear CJ share some of her practical wisdom in business, leadership, and balancing life gained from her experiences on the ranch and in the saddle.