In this episode of Print to Pixel, Dennis Kelly speaks with Colleen Carroll from Double the Donation about the intersection of omnichannel marketing and nonprofit fundraising. Colleen shares her journey into the nonprofit sector, the mission of Double the Donation, and the importance of employer matching gifts.

She discusses her role in community engagement and education, the significance of marketing strategies for nonprofits, and shares success stories of organizations that have effectively utilized workplace giving programs. The conversation emphasizes the need for nonprofits to actively promote employer matching gifts and explore omnichannel marketing strategies to maximize fundraising efforts.

Chapters:

• 00:00 – Introduction to Omnichannel Marketing and Nonprofits
• 01:42 – Colleen Carroll's Journey into Nonprofit Work
• 04:08 – Understanding Double the Donation's Mission
• 07:29 – Colleen's Role in Community and Events
• 12:01 – The Importance of Employer Matching Gifts
• 15:51 – Success Stories from Double the Donation
• 19:37 – Omnichannel Marketing Strategies for Nonprofits
• 23:33 – Preview of the Bridge Conference Presentation
• 26:22 – Get in Touch with Colleen

Get in Touch with Colleen:

Colleen's LinkedIn

Colleen's Email

Double The Donation Website

Mentions:

Sara Murphy

San Diego Humane Society

Michael J. Fox Foundation

Lehigh University

Save the Children US

More About Postalytics:

Postalytics Website

LinkedIn

YouTube