Forrester’s Social Media and Advocacy Manager, Claire Kennedy, reveals what it’s like to manage a brand’s online presence, produce great content and what to do when your social voice is failing to resonate with your audience across LinkedIn, Twitter and other channels.

With a true passion in connecting people to brands and finding news ways to interact, engage and advertise, Claire opens up to host Jennifer Gutman, Director of Social Strategy at Oktopost, about being the alignment bridge between marketing and sales. She discloses the challenges of finding a brand's social voice, how she battled with decreasing engagements and what she did to overcome a plummeting engagement rate. 

Claire is the brand therapist you didn't know you needed and this episode will have you re-thinking a successful approach to social in no-time!