Sign up to save your podcasts
Or
Share Claire's CMO On Elevating the Brand Careers and Creating Community
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Claire's CMO On Elevating the Brand Careers and Creating Community
Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by Bloomreach.
From Disney to Playboy, the Gap, Pepsico and now back into retail with Claire's Stores Inc., Kristin Patrick is one of the most experienced and passionate youth-oriented retail CMOs working today.
In a wide-ranging interview, Kristin takes us through her fascinating and varied career in retail marketing and the valuable mentorship and learnings she has picked up on the way.
Next, we talk about how she is leveraging her experience to explore, then expand the possibilities and scope of a beloved youth fashion brand into corners of the market and corners of the world that take retail in all channels to a whole new level.
If you’re enjoying this interview, you may want to join us for the CommerceNext Summit on June 21st & 22nd at the New York Hilton Midtown. We’ll be gathering our community of trailblazers and change-makers to talk about the future of digital commerce and share the latest strategies for ecommerce acceleration. The theme of the summit is Seizing the Next Wave of Growth and we’ll be covering everything from how to set up shop in the Metaverse to scaling performance marketing strategies with 1st party data. We hope you will join us in June. Learn more and register at commercenext.com.
Thanks for tuning into this episode of Conversations with CommerceNext. Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we’ll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode. CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext.com
About Kristin
Accomplished, industry awarded executive and Board Member with digital transformation expertise leading people, processes and systems to positively impact top and bottom-line performance across diverse organizations. Expertise in creating business and marketing plans that drive acquisition, brand awareness, customer loyalty and accelerated ROI.
Passion for building 21st century brands and businesses that envelop the consumer across content, product and experiences. Distinctive perspective building companies and brands that capture the imagination of the zeitgeist. Experience leading teams of innovative thinkers and doers ranges across lifestyle and image-oriented businesses in omni-channel retail, fashion, entertainment, beauty and consumer packaged goods from start-ups to multi-billion dollar global businesses. Skilled leader in digital strategy, global marketing, product development and developing business and growth plans.
ABOUT US:
Scott Silverman
An ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org’s scholarship fund.
Veronika Sonsev
Veronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit.
Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.
About Us
Jennifer Marlo
Head of Content, CommerceNext
Jennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration.
Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
View all episodes
By Scott Silverman, Michael LeBlanc, Veronika Sonsev
5
77 ratings
Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by Bloomreach.
From Disney to Playboy, the Gap, Pepsico and now back into retail with Claire's Stores Inc., Kristin Patrick is one of the most experienced and passionate youth-oriented retail CMOs working today.
In a wide-ranging interview, Kristin takes us through her fascinating and varied career in retail marketing and the valuable mentorship and learnings she has picked up on the way.
Next, we talk about how she is leveraging her experience to explore, then expand the possibilities and scope of a beloved youth fashion brand into corners of the market and corners of the world that take retail in all channels to a whole new level.
If you’re enjoying this interview, you may want to join us for the CommerceNext Summit on June 21st & 22nd at the New York Hilton Midtown. We’ll be gathering our community of trailblazers and change-makers to talk about the future of digital commerce and share the latest strategies for ecommerce acceleration. The theme of the summit is Seizing the Next Wave of Growth and we’ll be covering everything from how to set up shop in the Metaverse to scaling performance marketing strategies with 1st party data. We hope you will join us in June. Learn more and register at commercenext.com.
Thanks for tuning into this episode of Conversations with CommerceNext. Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we’ll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode. CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext.com
About Kristin
Accomplished, industry awarded executive and Board Member with digital transformation expertise leading people, processes and systems to positively impact top and bottom-line performance across diverse organizations. Expertise in creating business and marketing plans that drive acquisition, brand awareness, customer loyalty and accelerated ROI.
Passion for building 21st century brands and businesses that envelop the consumer across content, product and experiences. Distinctive perspective building companies and brands that capture the imagination of the zeitgeist. Experience leading teams of innovative thinkers and doers ranges across lifestyle and image-oriented businesses in omni-channel retail, fashion, entertainment, beauty and consumer packaged goods from start-ups to multi-billion dollar global businesses. Skilled leader in digital strategy, global marketing, product development and developing business and growth plans.
ABOUT US:
Scott Silverman
An ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org’s scholarship fund.
Veronika Sonsev
Veronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit.
Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.
About Us
Jennifer Marlo
Head of Content, CommerceNext
Jennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration.
Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.