Clare Howard is the magician behind Bloem, a flower styling and subscription company with a beautiful message: Delivering Happiness in the Freshest Form. After working in the corporate industry for many years she wanted to re-route and work with her passion, flowers. She had a business idea but wasn’t sure if it would be successful, sure enough, a little over a year later, I think she consider herself, as well as her original idea a success. Clare created a game changer with Bloem, by offering something new, fresh and exciting – a subscription service where you can treat yourself to a fresh hand-styled arrangement, once a week, bi-monthly or monthly, delivered straight to your door by E-Bike. The wildflower arrangements are unique and eye-catching, and have become quite known in the Zurich area, attracting brands such as VIU Eyewear and Calida. Clare has also been moved into events and workshops with Bloem where you can learn first-hand how to create these magical arrangements and how to take care of them afterwards. We talked about how she got the idea to start Bloem, how we handle self-doubt, the criticism of not holding a florist certificate, what we do to turn our minds off from spinning endless circles, how she wanted to disrupt the industry with Bloem and what it means to be a self-employed woman.  ﹒﹒﹒   https://www.bloem.io   www.instagram.com/bloem_zh   www.instagram.com/jmt_creative