In this episode, Rob is joined by Clare Moore, communications manager at Brightmine, for a conversation about how AI is reshaping the way HR teams search for guidance and what this means for marketers who want to stay visible. 

With more than 20 years working in HR focused comms, Clare explains why brands now need to prove their authority through consistent, insight led content rather than relying on traditional search tactics. 

She also talks about the pressures facing HR departments, from the latest Employment Rights Act changes to the practical challenges of managing data, budgets and employee expectations. 

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