Clare Phillips’ journey is anything but ordinary. From studying premed to launching Demon Child Clothing, she turned her passion for fashion into a thriving brand. But success didn’t come easy—her path was marked by personal struggles, including overcoming addiction and finding sobriety. In this episode, she opens up about the challenges of entrepreneurship, a costly manufacturing mistake that nearly set her back, and how she pushed through setbacks to grow her brand.

Clare also shares her experiences working with Famous Dex, building key industry connections, and launching the ‘Huh’ Live Performance Platform. From creative design to effective networking strategies, she breaks down the hustle behind her success. Plus, we dive into her transition from England to America, cultural adjustments, and her personal definition of success—balancing passion, business, and personal growth.

Mike Squires & Friends is proudly sponsored by DistroKid.

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This is a must-watch for anyone navigating the music, fashion, or business world. Tune in for raw insights, valuable lessons, and Clare’s inspiring story of reinvention.

00:00:00 The Birth of Demon Child Clothing

00:00:00 Revolutionize Your Music Career with DistroKid

00:01:50 Making the Decision to Get Sober

00:05:09 Influence of an Entrepreneurial Father on Career Choices

00:06:46 The Duality of Success and Personal Struggles

00:08:16 Creative Design Process: From Inspiration to Final Product

00:09:54 Manufacturing Disaster: A Costly Mistake

00:12:00 Overcoming Setbacks in the Art Business

00:13:30 Working with Famous Dex: From Excitement to Friendship

00:15:19 Overcoming Challenges in the Music Industry

00:16:53 Launching the 'Huh' Live Performance Platform

00:18:49 Effective Networking Techniques for Musicians

00:20:24 The Story Behind Meeting Dusty

00:22:10 Connecting with Industry Influencers

00:23:49 Importance of Video and Brand Ambassadors

00:25:30 Claire's Childhood and Moving from England to America

00:27:03 Cultural Differences in British and American Schooling

00:28:41 Americanizing After England: Cultural Adjustments

00:30:30 Overcoming Alcohol Addiction: A Personal Journey

00:32:32 Embracing Sobriety and Being Present

00:33:49 Personal Journey and Medical Aspirations

00:35:22 Embracing Change and Moving Forward

00:37:04 Finding Your Creative Grounding

00:38:50 Defining Personal Success: Balance Over Wealth

00:40:12 Building a Social Media Following from Scratch

00:42:00 Targeting Strategies During the SoundCloud Era

00:43:40 Collaborating with Riff Raff: A Unique Musical Journey

00:44:59 The Power of Paying It Forward

00:46:24 Encounter with Cardi B and Music Executives

00:48:08 The Journey of Becoming a Video Guy and Musician

00:49:42 Late Night Encounter with Security

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