Refocus your message

Matching your message to your ideal client is pretty much everything when it comes to marketing these days.

Think about you – you’ve got about five seconds to get and keep someone’s attention, and you can’t waste that precious time with a message that doesn’t connect.

A message that connects is one that clearly talks about what your ideal client wants more than anything else in the world – and what is that?

They want to solve their problems.

In many ways, they will never care about your awesome plan to do XY and Z if you don’t first and foremost let them know that you understand what they really, really want.

Hint: Nobody really, really wants what you sell – they want their problems solved – period.

So, for today, here’s your assignment.

Make a list of the problems you solve for the clients you help the most.

If you’re having trouble thinking about your client’s problems, think a bit about the things they tell you. (Some might call it the things they whine about – I would never, but some might.)

For example, a lot of my prospective clients might say things like – I just want the phone to ring more.

So I don’t sell marketing services or SEO or even consulting – all you need to know about what I do is that I make the phone ring – end of story.

Stay tuned for tomorrow’s (episode 4) podcast where we will take the “must-have” elements for every website (Hint: You’re going to want to know the answers to the two questions just above in your assignment.)