In this episode we cover:

• the difference between a niche and a demographic and why so many business coaches are teaching these as one and the same (but they're not)
• the three things you need to know in order to have a successful niche and demographic
• The starting questions to help you define your value articulation statement so that you can clearly state what you do and who you serve

Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonone

Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore

Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469