Underserved Economy

Clarify Your WHY & Vision | Build a Business That Supports Your Life


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In Week 4 of 52 Weeks to Launch, we slow down and get clear on one of the most important foundations of sustainable business: your WHY and your vision.

If you’re building a business while navigating financial stress, burnout, or uncertainty—this episode is for you.

Inspired by Start With Why and grounded in real-world financial realities, this session helps entrepreneurs:

  • Clarify their deeper purpose for building a business
  • Connect their WHY to money, lifestyle, and values
  • Create a vision that supports rest, stability, and long-term wealth
  • Avoid building a business that recreates survival model

This episode is especially helpful for entrepreneurs of color, marginalized business owners, people starting over, and those launching later in life.

You don’t need a perfect plan—you need clarity.

Key Topics Covered:

  • What “Start With Why” really means for small business owners
  • How your money story impacts your vision
  • Why clarity matters before scaling or investing
  • Simple prompts to uncover your WHY

🔔 Subscribe for the full 52 Weeks to Launch journey—from idea to income, at a pace that honors your life, respecting where you are now.

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Underserved EconomyBy Courtnee Scott