In this final episode of our three-part series Clarity Before Tactics, we explore the pivotal moment where Marketing strategy turns into execution…and often falls apart. From bloated 40-page plans to making your strategy actually usable, we unpack what really matters when you’re trying to get your Marketing to work.

We’re sipping on a Cabernet Sauvignon from the Oak Knoll District (thanks to a friend!) while diving into:

• Why some strategies never get used
• Making your strategy actionable with AI
• What to prioritize when you don’t have time for “strategy”

We also play a round of Marketing Mad Libs and discuss important life questions like: why is Katherine Heigl in a Depends commercial? 🤔

Whether you're planning your 2026 budget or just trying to get through this quarter, this one’s for you.

Wine of the episode: Trefethen Cabernet, Oak Knoll District of Napa County

🍷 Final wine verdict: Great wine but it needs a minute to breathe.

Want your wine featured on the show? Drop us a line!

B2B Happy Hour is hosted by Stephen Brent May and Hami Arrington, founders of One Foot Over, an agency for brands that don’t want to be boring.

You can follow them everywhere!

• LinkedIn
• Hami's LinkedIn
• Stephen's LinkedIn
• Instagram
• TikTok
• One Foot Over