It’s Halloween season, and we’re feeling festive—costumes, video malfunctions, haunted lighting, and, of course, spooky wine from Trader Joe’s. In this episode, Stephen and Hami tackle Part 2 of our “Clarity Before Tactics” series.

We dive into how getting clear on the problems you solve is essential to effective marketing, and why most companies either overcomplicate the message or completely miss the mark. We also share our lukewarm takes (philosophical problems are usually unnecessary!) and play a Halloween game where Hami tries to guess what companies do based on their painfully vague website copy.

Plus: Hami's trip to London, Stephen's bad attitude, and a review of the new Taylor Swift album.

Other things they mention in this episode:

🎃 Don’t miss info about One Foot Over’s upcoming webinar, Scary Content Mistakes B2B Marketers Make with AI, happening October 30!

Register at https://getonefootover.com/webinar-scary-content-mistakes/

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Wine of the episode: Dearly Beloved Red Blend, Lodi, California

🍷 Final wine verdict: Drinks like a wine twice its price!

B2B Happy Hour is hosted by Stephen Brent May and Hami Arrington, founders of One Foot Over, an agency for brands that don’t want to be boring.

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