In this episode, Stephen and Hami uncork a bottle of Sancerre and dive into the first part of their “Clarity Before Tactics” series. This week’s focus: identifying your audience.

They break down why B2B Marketers still need buyer personas, how to define your niche without fear, and how to actually find where your audience hangs out online. They also share their own process for building personas, including how they use tools like SparkToro and where AI fits into the mix (spoiler: it helps, but it's not everything).

You'll also hear:

• Why demographics alone don't cut it anymore
• What "watering holes" really mean in marketing
• How your newsletter (and marketing) can resonate with real people
• And which 90s/00s hip-hop tracks get them hyped for sales meetings

Plus: Halloween costumes, porch pounders, and why this might be Stephen’s last OrangeTheory class.

Other things they mention in this episode:

💌 Subscribe to their weekly newsletter.

💻 Download the B2B Website Framework.

🎃 Don’t miss info about One Foot Over’s upcoming webinar, Scary Content Mistakes B2B Marketers Make with AI, happening October 30!

Register at https://getonefootover.com/webinar-scary-content-mistakes/

Wine of the episode: Les Champs Clos Sancerre, Loire, France

🍷 Final wine verdict: It’s a Sancerre, so of course it’s amazing!

B2B Happy Hour is hosted by Stephen Brent May and Hami Arrington, founders of One Foot Over, an agency for brands that don’t want to be boring.

You can follow them everywhere!

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• Stephen's LinkedIn
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• One Foot Over