Are you ready for a strategy call?

Jennifer Lonchar, joined Will for a Strategy Call to discuss the results of the AmbioEDU x Clarity EM survey of how high school students are consuming digital media and streaming services. The full results come out the week of 5/25/26, so this is an early preview.

Clarity Calling is a podcast of Clarity EM.

1:19 - Meet Jennifer Lonchar

3:35 - 2026 High School Media Consumption Survey Results: Reaching students on streaming services

6:36 - Streaming advertising is where digital advertising was 10 years ago, the opportunity is now

8:40 - Tailoring ads to the platform

10:26 - The majority of students are taking action after seeing an ad

13:27 - Seeing brands on TV makes them more credible to students

17:31 - What is working to engage students in video ads

21:30 - Almost half of students are only applying to colleges they see advertised

23:02 - How students are using Pinterest

26:22 - Using the survey results to impact summer melt and yield

35:15 - Jennifer's calling

Can you take a bonus call?

Well, sometimes you know someone so well that you can't build just one game. That's what happened when I called Ange Huffman, so today you get a bonus game called Each Beach. Ange has to guess if a Google Review is about her new hometown, Huntington Beach, or Indiana Beach. Play along and have some fun!

Can you take a social call?

Every other week we have a social call with our guest to get to know the person behind the title. We roll the dice to ask three questions, get to know them better, and then play a personalized game.

Clarity Calling is a podcast of Clarity EM.

1:03 - 3 things you should know about Ange

4:54 - Ange's experience on stage

7:22 - 3 Questions for Ange

12:58 - Ange's Game: Cue the Cusack

Are you ready for a strategy call?

Ange Huffman, Associate Director of Admissions - West Coast Regional, SoCal at Purdue, joined Will for a Strategy Call to discuss being a regional recruiter, maximizing connections in a new territory, and being an advocate recruiter.

Clarity Calling is a podcast of Clarity EM.

1:21 - Meet Ange Huffman

2:58 - Ange's advice for getting to deeply know the area as a regional rep

6:09 - Building relationships from scratch

8:33 - Balancing work and life as a regional recruiter and building your community

13:16 - Be a true advocate and champion for students

16:21 - How being an advocate recruiter impacts the family

18:06 - Balancing championing students and not giving them false hope

20:07 - Advice for counselors who are struggling to keep the energy high and reducing burnout

22:55 - The traits that help managers lead remote staff

26:11 - What you should consider before taking a remote recruiter role

30:01 - Ange's calling

Can you take a social call?

Every other week we have a social call with our guest to get to know the person behind the title. We roll the dice to ask three questions, get to know them better, and then play a personalized game.

Clarity Calling is a podcast of Clarity EM.

Be sure to listen to Kevin's podcast with Brody Broshears, The Pickup Meeting!

0:53 - 3 things you should know about Kevin

7:21 - 3 Questions for Kevin

15:10 - Showing love to classic TV and the golden days of theme songs

18:39 - Kevin's Game: Which is more? Vikings vs F1 Edition

Are you ready for a strategy call?

Dr. Kevin Thomas joined Will for a Strategy Call to discuss how the University of Central Arkansas integrates student success and enrollment to improve student support and access. If you enjoy this chat, and I know you will, you should absolutely listen to Kevin's podcast The Pickup Meeting with his cohost Brody Broshears.

Clarity Calling is a podcast of Clarity EM.

1:40 - Meet Kevin Thomas

5:00 - The importance of an advocate leader

8:04 - The Pickup Meeting

12:22 - Learning from other departments

14:28 - The benefits of incorporating enrollment and student success

21:53 - Increasing access for underserved students and UCA's success with a tuition promise

28:41 - How centralizing services makes UCA stand out and change the cost narrative

32:10 - Cross-functional training and collaboration

35:45 - Kevin's calling

Can you take a social call?

Every other week we have a social call with our guest to get to know the person behind the title. We roll the dice to ask three questions, get to know them better, and then play a personalized game.

Clarity Calling is a podcast of Clarity EM.

1:01 - 3 things you should know about Reggie Hill

2:45 - Reggie's interest in books, history, and philosophy

4:25 - 3 Questions for Reggie

18:06 - Reggie's Game: Real History Book/Fake History Book

Are you ready for a strategy call?

Reggie Hill, joined Will for a Strategy Call to discuss the heart and soul of regional colleges, his intentional journey through enrollment management, building a personal board of governors, and multiplying your impact.

Clarity Calling is a podcast of Clarity EM.

1:42 - The unique portfolio of Reggie's work at UMSL

3:42 - How regional colleges need to tell their story differently

6:14 - In a digital world, do students view regionality the same way?

8:06 - Differentiating the student experience

10:28 - Reggie's intentional journey to higher ed and St. Louis

12:52 - Mentorship and building your personal board of governors

17:47 - How Reggie views career development for students and how that's curated for students

19:21 - Reframing the role of regional colleges as empowering the region rather than serving

21:32 - Be a multiplier

23:17 - How Reggie keeps up with new technologies, trends, and tactics

24:14 - Reggie's calling

Can you take a social call?

Every other week we have a social call with our guest to get to know the person behind the title. We roll the dice to ask three questions, get to know them better, and then play a personalized game.

Clarity Calling is a podcast of Clarity EM.

1:42 - 3 things you should know about RJ

4:51 - What is lucid dreaming and how does RJ use it?

8:14 - RJ's creative outlets and seeding creativity

15:05 - Creative failures and avoiding them by starting with data

20:41 - 3 Questions for RJ

28:52 - RJ's philosophy: "This is life, use it!"

31:46 - RJ's Game: LEGO Through the Years

45:48 - An exclusive announcement from RJ

Are you ready for a strategy call?

RJ Thompson, Teaching Associate Professor of Digital Narrative and Interactive Design in the Department of English at Pitt, joined Will for a Strategy Call to discuss marketing philosophies, usability, and how serving students gives him energy and makes him better at his work.

Clarity Calling is a podcast of Clarity EM.

1:16 - What brought RJ to Higher Ed?

5:28 - The design and usability mistakes most common in higher ed

8:01 - The award-winning web design philosophy: tell a complete story on 1 page

18:03 - How the student-marketing relationship has changed since the pandemic and how Pitt builds student-faculty relationships early

24:38 - Keeping in touch with students and how faculty can be an asset to recruitment and retention

28:24 - What gives RJ hope for the future of the profession?

31:49 - RJ's calling