Confused buyers don’t buy.

They scroll.

And if they’re scrolling past your content, it’s not because you’re not good enough—

It’s because you’re not being clear enough.

Clarity isn’t basic.

It’s bold.

It shows your audience exactly where you’re taking them.

If people can’t describe what you do in one sentence, they won’t ask how to work with you.

So stop trying to be clever.

Start being clear.