Ever wonder why some messages instantly resonate while others get ignored? The answer lies in cognitive fluency; the brain’s preference for things that feel easy to understand. In this episode, we explore how simplicity builds trust, boosts conversions, and makes your message stick.

You’ll learn:

• What cognitive fluency is (and why it matters)

• Real-world examples of fluent vs. disfluent messaging

• How complexity kills trust and stalls decisions

• A simple checklist to audit your own marketing materials

Whether you’re writing a sales pitch, building a website, or crafting social media content, this episode will help you communicate with more clarity — and see better results.