While marketers invest the majority of their time and budgets on areas deeper down in the funnel, MarketingExperiments research has found that most of the gain from optimizing a website occurs in the first seven seconds of users' experience.

Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain

MarketingExperiments tests every conceivable online marketing method and present the experiments, learnings and tactics in a web clinic twice per month. Subscribe to the MarketingExperiments podcast and visit MarketingExperiments.com discover what really works in optimization.

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Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain

Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain