Two agent platforms launched within 24 hours (Retool Agents and Superblocks’s "Clark"), but only one nailed the launch & positioning. We break down why naming your AI sucks, what Superblocks did right with counterpositioning, and how Retool missed the messaging mark despite a solid(?) product. Plus, a rant on why launch videos are now table stakes and what you need to do beyond them to stand out.

Two agent platforms launched within 24 hours (Retool Agents and Superblocks’s "Clark"), but only one nailed the launch & positioning. We break down why naming your AI sucks, what Superblocks did right with counterpositioning, and how Retool missed the messaging mark despite a solid(?) product. Plus, a rant on why launch videos are now table stakes and what you need to do beyond them to stand out.

Two agent platforms launched within 24 hours (Retool Agents and Superblocks’s "Clark"), but only one nailed the launch &amp; positioning. We break down why naming your AI sucks, what Superblocks did right with counterpositioning, and how Retool missed the messaging mark despite a solid(?) product. Plus, a rant on why launch videos are now table stakes and what you need to do&nbsp;beyond&nbsp;them to stand out.

Clark, Cringe, & Counterpositioning: Retool vs Superblocks

Every week, Gonto &amp; Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

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Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

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Clark, Cringe, & Counterpositioning: Retool vs Superblocks

Clark, Cringe, & Counterpositioning: Retool vs Superblocks