Clark Kokich shares his insights on what's happening with digital marketing for 2009 and he should know. Razorfish is the 2nd largest global agency (AdAge) with net billings over $400 million, 20 offices in 8 countries and a blue chip client list.Find out about the shifting digital media spend, what areas are growing, where the economy his hit the industry hardest. Verticals and portals are down, search is up, networks are flat, ad exchanges are becoming more popular but where does social fit in?Find out how Clark views the changes of running a successful agency now versus his time as EVP & GM of WPP's Cole & Weber in the late 80's. Clark shares the evolution of capabilities, proccess and culture in the agency world. He believes we have moved from being "communicators" "saying things" to being adept at "building experiences."How has that changed the culture of his agency and what is he doing to help his organization flourish and grow? (that's what he wants to be remembered for)Get bead on how digital agencies and traditional agencies will manage the opportunity of long-tail Internet television. Hear Clark's perspective on Social Object Theory. Learn about some of their recent campaigns for Levi's Project Runway and Docker's Shakable iPhone application.Then find out what Clark is playing on his Fender Stratocaster and why Italian Wine gives him strength and inspiration.Suz and Clark wrap up the show on a hopeful note, discussing Jeffry Sach's book, The End of Poverty and his blueprint for worldwide economic success - which he believes is possible in our lifetime.An uplifting show with sage advice from one of the great leaders in our industry.