On Principle

Clash of the Megatrends: Chris Hoffmann

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When megatrends are buffeting your industry and your business, how do you respond? What drives the decision to zig when others are zagging? How do leaders gain the confidence to make a choice when the future of the business—and more than 300 employees—is on the line?
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On PrincipleBy Olin Business School at Washington University in St. Louis
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