Thanks to social media, beauty trends often go global—but not in the UK.

While interest in makeup in Canada, Australia, and the US has slowed down since the pandemic, the "baddie makeup" continues to trend in the UK. Why does this trend stand strong, and what does it reveal about Britain’s beauty scene?

In this episode of The Barefaced Podcast, we dive into the cultural, economic, and social factors that set the UK apart, from local beauty brands taking over to the rise of TikTok Shop.

This episode is supported by a series of graphs and visual aids to help narrate this story. You can access those resources at barefaced.substack.com/

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