Sign up to save your podcasts
Or
Share Classifying & Pairing Typefaces with Indra Kupferschmid
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Classifying & Pairing Typefaces with Indra Kupferschmid
I am joined by the lovely author and typography professor Indra Kupferschmid to chat about type classification and combining typefaces. We cover why the old systems don’t work, and touch on a font matrix. It’s a brilliant way by Indra, that tells you how to describe typefaces differently, and helps in making better decision in pairing them.
Besides that, Indra also shares:
➡️ how calligraphy taught her why letter forms change when using different writing tools.
➡️ that her student’s don’t feel that intimidated by combining fonts.
➡️ why popular typefaces like Roboto and Inter work so well and still might stick around for some years.
Talking points:
00:00 – Introduction
04:36 – Greeting to Indra Kupferschmid
05:36 – Avoid flipped apostrophes (should look like a 9)
08:01 – Consistent typography makes text easier to understand
11:44 – Categorizing typefaces
16:23 – About historic type classifications
20:07 – Why the old type classification models don’t work
22:31 – Filtering Fonts to make it easier to pick one
25:55 – Filtering based on features
27:54 – Terminology is the biggest problem, better describe what you see
28:59 – The Font Matrix
38:04 – Creating contrast
39:50 – Don’t use too light typefaces for body text
43:23 – Why are Roboto and Inter so popular for UI design?
48:25 – Why there are so little serif typefaces on screen?
53:59 – Are more typefaces now shown than images?
56:03 – Rapid Round of questions
58:32 – Goodbye
🤩 Pairing Typefaces Like a Pro, Online Course:
https://pimpmytype.com/course
🔗 Visuals, Links, and quotables to this episode:
https://pimpmytype.com/talk02
View all episodes
By Oliver SchöndorferI am joined by the lovely author and typography professor Indra Kupferschmid to chat about type classification and combining typefaces. We cover why the old systems don’t work, and touch on a font matrix. It’s a brilliant way by Indra, that tells you how to describe typefaces differently, and helps in making better decision in pairing them.
Besides that, Indra also shares:
➡️ how calligraphy taught her why letter forms change when using different writing tools.
➡️ that her student’s don’t feel that intimidated by combining fonts.
➡️ why popular typefaces like Roboto and Inter work so well and still might stick around for some years.
Talking points:
00:00 – Introduction
04:36 – Greeting to Indra Kupferschmid
05:36 – Avoid flipped apostrophes (should look like a 9)
08:01 – Consistent typography makes text easier to understand
11:44 – Categorizing typefaces
16:23 – About historic type classifications
20:07 – Why the old type classification models don’t work
22:31 – Filtering Fonts to make it easier to pick one
25:55 – Filtering based on features
27:54 – Terminology is the biggest problem, better describe what you see
28:59 – The Font Matrix
38:04 – Creating contrast
39:50 – Don’t use too light typefaces for body text
43:23 – Why are Roboto and Inter so popular for UI design?
48:25 – Why there are so little serif typefaces on screen?
53:59 – Are more typefaces now shown than images?
56:03 – Rapid Round of questions
58:32 – Goodbye
🤩 Pairing Typefaces Like a Pro, Online Course:
https://pimpmytype.com/course
🔗 Visuals, Links, and quotables to this episode:
https://pimpmytype.com/talk02