It's an all-Adam episode this week! With Gareth out, Adam Heimlich is joined by stealth startup founder and product leader Adam Markey to discuss the reality of building an ad tech company from scratch in the AI era.The guys dive deep into the philosophy of AI adoption, contrasting Anthropic's enterprise-focused "Constitutional AI" against OpenAI's consumer-driven, entertainment-style models. Markey shares how using Claude as a "full-stack" co-founder has drastically reduced product development cycles from six months to just three days. Plus, they explore why treating AI as a "replacement human" is the wrong starting point, how to avoid AI-generated "slop" in both creative and media planning, and why Anthropic's $20 billion valuation might actually be justified if they can maintain their compounding context moat.Finally, they touch on the IAB’s Agentic Realtime Framework (ARTF), the return of "frenemy" collaboration in ad tech, and why Meta's insane 33% revenue growth is tied directly to their massive investments in server compute.00:00 Intro: Welcome to Planet Ad Tech03:45 Bootstrapping a Startup in the AI Era06:40 Using AI for Complex Rule Prioritization08:13 Anthropic vs. OpenAI: Enterprise vs. Consumer12:03 Claude’s "Compounding Context" Moat14:28 Building a RevOps Dashboard in 2 Hours16:45 Change Management and Full-Stack Founders19:59 AI as a Force Multiplier, Not a Replacement25:35 The Value of Markdown Files for Context28:06 AI as the Ultimate Information Condenser32:28 Anthropic’s Path to Profitability37:25 Working with Google’s "Stitch" Design Agent39:07 The Edge of AI: Humor, Differentiation, and "Slop"44:09 Agentic Standards (ADCP & ARTF)51:03 Advice for Product Managers at Legacy DSPs53:50 The Enterprise Rush to Adopt AI59:49 Meta's 33% Growth and the Server Compute Race